Blogs

POSITIONING AND TRAINING VISIT IN JALISCO

We toured Guadalajara, Zapopan and Tlaquepaque, together with our distributor Agave Liquors, strengthening our presence through training sessions and presentations of our labels in various consumption centers.

AGAVE HERITAGE FESTIVAL 2026

We are part of the Agave Heritage Festival 2026 in Tucson, participating in the "Mexico in a Bottle" event, where we present our mezcal proposal and interact with attendees interested in the richness of agave.

TASTING AT BARCOA AGAVERIA

At Barcoa Agavería, we held a tasting of our labels as part of the Agave Heritage Festival 2026, guided by our founding partner Bildo Saravia and accompanied by a pairing designed to highlight each profile.

WINE TASTING AT CASA DEL VINO MTY

At La Casa del Vino Monterrey, we experienced a guided tasting of four of their labels—cenizo, pecho de venado, chacaleño, and sotol—paired with food designed to highlight their notes and complexity.

MEET OUR USA DISTRIBUTOR

An alliance that crosses borders and takes the essence of our mezcal to new horizons. Together with Pacific Edge, we are beginning a new stage of growth that allows us to share our roots and tradition in the United States.

VENICE CARNIVAL - BAROCCO

A night where magic, art, and mezcal met. At the Venice Carnival, every detail transformed into an unforgettable experience full of elegance and celebration.

MEZCAL TASTING AT THE ESTATE

A tasting where ideas and flavors met. At La Finca, mezcal became the connecting point for a participatory and creative experience.

ORIGIN ROOT OF THE SPIRIT IN SAN ANTONIO, TEXAS

Getting closer to where the experience happens. In San Antonio, we strengthened our connection with our allies and experienced firsthand the public's response to Origen Raíz.

SENSORY DINNER AT THE HACIENDA

An evening designed to awaken the senses. At our 4-course sensory dinner, every detail became a unique experience within a warm and sophisticated atmosphere.

GOLDEN ROOT MASTERCLASS

An experience where mezcal is transformed into art. In our "Golden Root" masterclass, attendees discovered how mixology and honey can create unforgettable moments full of flavor and creativity.

CARRIC ALLIANCE - ROOT ORIGIN

An alliance that smooths the way behind every experience. Together with CARRIC, we make sure that every trip, meeting, and event flows seamlessly for our team, visitors, and partners.

 

ALLIANCE GRUPO HOTEL GOBERNADOR

An alliance designed to provide comfort, exclusivity, and the best experience on every visit to Durango. Together with Grupo Hotel Gobernador, we elevate the stay of our members and visitors.

X ANNIVERSARY MEZCAL ORIGEN RAÍZ DEL ESPÍRITU

A night to celebrate our roots, our history, and those who have been part of the journey. Mezcal Origen Raíz's tenth anniversary brought together gastronomy, tradition, and unforgettable moments in a unique experience.

VISIT OF DON CARLOS ANGULO TO ARIZONA

From origin to the world. Our master mezcal maker took the essence of chacaleño to Arizona, on a journey that strengthens our vision and commitment to excellence.

AGAVE HERITAGE FESTIVAL 2025

Crossing borders to share our essence. At the Agave Heritage Festival, we bring the spirit of Origen Raíz to an international stage full of culture, tradition, and celebration.