AGAVE HERITAGE FESTIVAL 2025

AGAVE HERITAGE FESTIVAL 2025

Being part of the Agave Heritage Festival in Tucson represents an important step for Mezcal Origen Raíz towards new horizons.

During our participation, we joined the different events and celebrations that bring this festival to life, a space that brings together producers, experts, and agave enthusiasts from different parts of the world. It was an invaluable opportunity to share our history, our labels, and the essence that defines our brand.

This festival not only celebrates the cultural richness of agave but also functions as a true platform for international projection. For Origen Raíz, it is a key launchpad that allows us to connect with new audiences, strengthen our presence, and continue to position our mezcal on global stages.

With great enthusiasm, we reaffirm our commitment to continue being part of this experience year after year. Soon, in April 2026, we will return to Tucson to continue sharing our passion and taking the name of Origen Raíz even further.


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POSITIONING AND TRAINING VISIT IN JALISCO

We toured Guadalajara, Zapopan and Tlaquepaque, together with our distributor Agave Liquors, strengthening our presence through training sessions and presentations of our labels in various consumption centers.

AGAVE HERITAGE FESTIVAL 2026

We are part of the Agave Heritage Festival 2026 in Tucson, participating in the "Mexico in a Bottle" event, where we present our mezcal proposal and interact with attendees interested in the richness of agave.

TASTING AT BARCOA AGAVERIA

At Barcoa Agavería, we held a tasting of our labels as part of the Agave Heritage Festival 2026, guided by our founding partner Bildo Saravia and accompanied by a pairing designed to highlight each profile.