As part of our growth and consolidation strategy in the national market, we conducted a work tour through the state of Jalisco, visiting the cities of Guadalajara, Zapopan, and Tlaquepaque, hand in hand with our distributor Agave Liquors.
During this visit, we toured various restaurants and consumption centers where our brand already has a presence, with the aim of reinforcing knowledge about our labels through specialized training.
These meetings allowed us to share more closely the processes, origin, and qualities that distinguish our spirits, ensuring proper communication of our proposal to the final consumer.
Likewise, we had the opportunity to visit new establishments where we presented our products, forging ties with potential allies who share our vision and commitment to quality.
These meetings opened the door to future collaborations, expanding the reach of Mezcal Origen Raíz in one of the most relevant regions for gastronomic and spirits culture in Mexico.
This tour represented a highly enriching experience for the brand, not only for strengthening commercial relationships but also for the exchange of perspectives and learnings that contribute to our constant evolution.
