MISSION

Respecting our environment, caring for nature and using ancestral knowledge, we produce a distillate of the highest quality and position our brand in the world as a benchmark for principles and values ​​that are reflected in our products.

VISION

To be a well-positioned and leading company in the spirits sector, with a strong environmental awareness, achieving global distribution, in addition to strengthening the different communities that safeguard the culture, tradition of their spirits and ancestral knowledge.

VALUES

Social responsibility

We adopt practical policies and ethical goals that support sustainability with commitment and trust towards society and the environment.

Business integrity

We respect the guidelines, rules, social and environmental policies that form a common framework.

Innovation

We are a constantly growing company, driving capacity in product introduction and consumer education.

Teamwork

We achieve harmony and mutual collaboration with our company's staff for the benefit of all.

Customer Focus

As a company, we generate environmental education and respect for consumption since our priority is the client.

Passion

All our activities are carried out with passion, which leads us to work tirelessly for the well-being of the company, generating a positive impact on our environment.

Comments

"Water of Life"

Life is moments...
The root origin of life
It's eons of parts...
A thousand and one things experienced...
And endless causalities...

Life is celebrated...
Death and joy...
And in Durango and Oaxaca more...
Something that leaves family...
Or transcendence in life
It's sharing... living together...
Those are moments...

Dixeebe!!!

Ever R. Guerrero Alvarado. March - 2023

EVER R. GUERRERO ALVARADO
Barocco Bartender Cucina Tradizionale Italiana

Here's to many more of these wonderful experiences together as a family.

Kristina Greene
Fidencio Spirits CEO

“A new awareness of our environmental challenges and the actions you can take to enable the environment to remain healthy and sustainable.”

CHEF ADRIAN VILLARREAL
Chef at Tahona restaurant in San Diego

Everything in life begins with a dream, but only perseverance and teamwork make that dream become real. Thank you for sharing your great passion and for working another day to make a project a reality that makes all the difference. Thank you for being part of the journey.

Marianna Ramirez Ortega
PUJOL Beverage Director

Love, respect and tradition is what the representatives of the distributor “Agave Liquors” think about the brand and how they are responsible for sharing this message with each and every one of the diners, tourists, and initiators of the distillate.

CINTHIA MATAMOROS AND DIEGO GONZÁLEZ

The land, tradition, love for family and quality are the best way to describe Origen Raíz del Espíritu.

HERRERA PONCHO
DURANGO DGO

For me, Origen Raíz del Espíritu reflects the character in both aroma and flavor that Duranguense mezcal and sotol should have, and represents the character that a person born in Durango has.

JORGE URBAN
GUADALAJARA JALISCO

Thank you for sharing your love for the land and traditions. I am so grateful to be able to share their spirits and the love they have for nature.

JENNA POLLACK
PORTLAND OR DRINKS