Our mezcal master, Don Carlos Angulo, toured Arizona visiting cities such as Phoenix, Tucson, Flagstaff, Scottsdale, and Prescott, with a clear objective: to get a close look at how his chacaleño mezcal is being shared and positioned in the international market.
During this experience, he had the opportunity to visit different bars and restaurants, where he observed firsthand how mezcal is presented and enjoyed by the public in the United States. This approach allowed for a better understanding of consumption dynamics, market preferences, and opportunities for continued growth.
In addition, he participated in meetings with mezcal enthusiasts and lovers, creating spaces for dialogue, cultural exchange, and direct connection with those who value the artisanal work behind each bottle.
This journey not only represents an important step in the expansion of Mezcal Origen Raíz but also an exercise in continuous learning and improvement. Listening, observing, and adapting are fundamental parts of our commitment to maintaining the quality and essence that defines us, as we take our mezcal further and further.
