Our founding partner, Bildo Saravia, visited San Antonio as part of our commitment to maintaining a close relationship with the places where our mezcal is enjoyed and shared.
During his visit, he went to The Esquire Tavern, a key spot where Mezcal Origen Raíz is part of the consumer experience. There, he could observe how the product transcends, as well as its acceptance among the public, directly understanding market dynamics and the connection generated with each serving.
These types of visits are fundamental for our team, as they allow us to work hand-in-hand with our allied consumption centers, strengthen relationships, and ensure that the essence of Origen Raíz is transmitted in the best way in each space.
More than presence, we seek connection. And it is through these encounters that we continue to build the path to take our mezcal further and further, without losing sight of what is most important: the origin.
