In seeking to expand our brand message, Origen Raíz has established various alliances, both internationally and nationally. An example of this is our collaboration with “Agave Liquors”, a local brand from Puerto Vallarta, in the state of Jalisco, dedicated to the sale, distribution and promotion of agave distillates. They are also in charge of planning activities such as tastings or pairing dinners with the aim of enriching knowledge when tasting an agave distillate.
With the goal of positioning the brand and transmitting our production message, together with “Agave Liquors”, we carry out activities to promote the spirits and give proper value to mezcal. For instance, we conducted training at one of the diverse restaurants that appreciate our brand, along with a guided tasting menu on January 26th. During this event, diners has the opportunity to appreciate the diferent notes, aromas, and combinations, offered by all expressions of Origen Raíz del Espíritu. We have more promotional activities planned for 2024, where anyone can learn to appreciate and pair our fine mezcal and sotol.
Visit them!
www.agaveliquors.com
